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Search Engine Optimization ...
Search Engine Optimization - Top 3 google myths!
This short article offers valuable information about Search Engine Optimization. And there are many more like this, giving even more valuable content about Search Engine Optimization, Page Rank and Link Popularity.
Everybody know Google is the way to find what you need online. Website owners know that Google actually comprises more that just Google.com, because Google powers many other websites. Being listed in Google is great, if you are listed high with the right keywords, your business is almost sure will succeed.
Thanks to the power that Google wields, many myths have been created. Believing in the myths is harmless and won't cause any problems with google but they allow people to draw incorrect conclusions. This article will correct the 3 most popular myths.
Myth No.1: The first, most popular myth is the one that the higher the page rank on your website, the better the position will have in Google. This is a very frequent myth and the source of many complaints because people see websites with lower pagerank listed above their website. Higher pagerank does rank better but everything is normal if a lower pagerank beats a higher pagerank.
Here's an explanation of the above. The best way to think of page rank is as it's composed of two different values, general and specific pagerank.
The general pagerank is a way to give a weight to the links on your page. This value is a the pagerank shown in the tool bar and this value is the weight of the links leaving your page, not search position.
The second value, specific pagerank, is the value of on topic incoming links. The value of the links coming to your website that match the theme of the keyword being searched for. Without this value, the highest PR website would have the first spot in any search results and this wouldn't be useful. There's a big chance that a high PR website would have a lower number of incoming links on the topic of the searched keyword than a lower PR website
Putting pagerak out of the equation, many other factors contribute to the Google results.
Myth No.2: The value in the Google Toolbar being the actual page rank.
The apparition of the Google Toolbar was a big boom for the webmasters as it released a way to see a value given by Google to certain pages. Certain confusion was created too.
The pagerank shown by the Toolbar is not the actual pagerank, it's only an approximation on a scale from 1 to 10. The correspondence of the actual integers is unkown but what we know is that the curve designed by the values is exponential, with each value being harder to reach then the last. From the research that has been done resulted that increasing the pagerank from 5 to 6 is four times harder than it was to move from 4 to 5.
Remembering the exponential base of the pagerank is important because a change in the PR could be because of a small change or a big change, you can never know. It's possible to lose or gain link with no change in the pagerank.
Another issue is that sometimes the displayed pagerank is just a guess. Often pages on big free hosting servers display a high pagerank, because the main domain has a high pagerank. The high pagerank that such a page has doesn't mean a good listing in google, but the contrary, that the page hasn't even been indexed yet. Once the index is done, the appropriate pagerank will be assigned.
Myth No.3: PageRank based on the links coming to your site.
This one is a very big source of incorrect assumptions because website owners that see a site with less links than their own site has a better pagerank, and assume that the result is not based on the incoming links. The fact is that pagerank is not based on number of links only, it's also based on the value of the links. A nice 6 or 7 pagerank can be easily obtained with a bunch of good incoming links.
Good to remember is that the pagerank is not calculated for the whole website, it's calculated for evey page alone and internal links sutructure counts. A proper structure can help dramatically your rankings.
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