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Search Engine Optimization ...
Search Engine Optimization - The technique of Google safe linking!
This short article offers valuable information about Search Engine Optimization. And there are many more like this, giving even more valuable content about Search Engine Optimization, Page Rank and Link Popularity.
This article will go through the dos and dont's of building you website presence on the web while still keeping safe regarding your google ratings.
The first and most important advice is that you should never participate in any FFA (free for all) link schemes. Besides the fact that it's dangerous, they are not helping you either.
You should try to keep your links on-topic. The links that are on the topic of your site are favored by all search engines, helping the optimization a lot. From all search engines, Google probably gives the most weight to links from and to themed websites. This kind of relevance is a big boost in all search engines.
To determine the relevance of a link the Google engine looks at the title, content and at the anchor text of the link. Always request that your keywords are placed in the link text on the sites linking to you.
All of the above does not mean that you should not get links from irrelevant sites, only that links from themed sites are more useful.
Crosslinking - NOT to be done
There are two possibilities for crosslinking, and I'm talking here about crosslinking on a huge scale, not page to page on your website.
One is with a server you own, running many related sites on a single IP. This is actually a shared hosting, with different sites in the same IP. Crosslinking those sites gives a very high chance to receive a penalty, this techniques is very easy to detect and it will be detected. When detected, all sites are penalized.
The second possibility is with IPs from the same range. Also in this case, the wesites are related ones. The penalty is the same as above, all websites are penalized. All will have pagerank 0. Same IP range is something like this: 201.109.12.1, 201.109.12.3, 201.109.12.2
Crosslinking is a very high risk technique, and is considered as spam. My advice, don't use it.
Links to bad neighborhoods
Having many links to bad neighborhoods can eventually result in penalties. When you are marked with links to bad neighborhoods GoogleBot will come once in a while or actually stop visiting your site, the pages you have in the google index will drop resulting in your whole website removal.
There are some possibilities when you might not be penalized for links. If you have been linking to a website that has been a great website for a long time but a spammer buys it transforming it in a bad neighborhood you won't get penalized. You do get penalized when the number of links is excessive.
Guest book spamming
Guestbook spamming is just like a FFA page, there's no difference between the two. When the PageRank was first introduced the FFA links pages have been created and guest books started being spammed with links to increase pagerank and popularity. Google is totally ignoring this kind of links. If you are using this kind of spamming you should stop spamming guest books for links. Also, don't link to a spam guest book.
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