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Search Engine Optimization ...
Search Engine Optimization - The Five most important Google DO's and DON'TS!
This short article offers valuable information about Search Engine Optimization. And there are many more like this, giving even more valuable content about Search Engine Optimization, Page Rank and Link Popularity.
=>DO'S
1) Time & Effort:
-You need patience, lot's of it. While waiting track your competition.
-Always remember that no trick or secret can get you a top position for a long term without relevant content.
2) Analysis:
-Focus your attention on analysis of product, business, target market and competition.
-Update your site constantly, adding new content.
-Make sure you know your market and who you are trying to reach, this way you'll create a great website that leads your visitors to what they're already trying to reach.
3) Regarding Keywords:
-Evaluate your competition and research the related keywords
-Keywords should be present in the page title, inbound links anchor text and at the top of the page
-The keyword density should be between 5% and 10 %
-Write title tags to include important keywords
-Optimize text link and headin tags, h1, h2
-Try not to target more that 3 keyphrases per page
4) Content Related:
-The content should be built based on keywords and competitive research
-Focus should be placed on lots of quality content
-Use common sense and give your visitors the most relevant content you can
5) Code Related:
-Your code should be clean and valid. Give the SE exactly what it needs and reduce browser loading time by getting rid of useless font tags by using CSS.
-Focus your attention on correct website structure, navigation and coding.
-Always remember to optimize internal/external link structure.
-Build a SE friendly site map.
=>DON'T's
1) Time & Effort:
Using the pagerank in the toolbar is not the best way to judge a website
The assumptions made only on what is happening with your site or sites are not generally right.
A 404 crawl by Google will cost you much more than you will save with a cheap ISP so don't sign up with an ISP that hash bad downtime.
2) Analysis:
-Never use any position or pagerank checking software to query google for information regarding your site, most times this will result in penalty.
3) Regarding Keywords:
-One word keywords should not be targeted on your first try.
-Unqualified or unrealistic terms shouldn't be targeted.
-Never stuff keywords or use hidden text.
4) Code Related:
-Cross linking is forbidden so don't do it.
-Mirror sites are forbidden to, so don't do that.
-You should not put any barriers between your website, the searchers and the search engines.
-Never copy any elements from other websites, like somebody else's meta tags.
-Hidden links are penalized so don't use them to pass pagerank to other pages or on other sites.
-Participation in any commercial scheme designed to generate link popularity is forbidden.
5) Content Related:
-Splash pages and redirect pages are not a good idea.
-Pumping it up more than it's necessary is not recommended.
-Never buy, borrow, copy or steal from another website. Write your own or hire a developer.
Instant results are just a dream, be persistent and you will succeed.
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